Yahoo Web Analytics is Launched

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Image and video hosting by TinyPicJust like Google’s Webmaster Tools Yahoo has also decided to make their own online website reporting system designed to help you increase sales, reduce marketing costs and encourage visitor retention. It’s called Yahoo Web Analytics.

Yahoo has announced that they’ll begin to roll out Yahoo Web Analytics (beta) on a limited basis beginning this week. According to Jitendra Kavathekar, Yahoo’s Web Analytics VP, the service has already been made available to select Yahoo advertisers and third-party application developers.

Yahoo Web Analytics Offer

  • Customizable Dashboards
  • Custom Reports
  • Advanced Campaign Management
  • Real-Time Segmentation
  • Live Cost Analysis
  • Quickly set goals, track progress and identify danger points.
  • Merchandise Reporting
  • Scenario Analysis
  • Comparative Reporting
  • Advanced Path Analysis
  • Each person and role within your company can have their own dashboard.

Yahoo offers a sign-up form for future updates on the Yahoo Web Analytics (beta) home page and Dennis Mortensen explains more and shares screenshots in a new post on VisualRevenue.