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Project Magi: Google’s Response to Bing and ChatGPT

Project Magi-Google AI Chat Bot

Google has reportedly quit freaking out and is now leading the pack in artificial intelligence.

The corporation is reportedly developing an AI-powered search engine internally dubbed “Magi,” as reported by The New York Times.

Reports say that the new search interface will give a much more personal experience than Google Search. It will try to guess what users want before they even ask for it.


What is Project Magi and how does it work?

It is one of the most ambitious initiatives Google is currently working on. This new initiative intends to revolutionize the manner in which people seek information online.

This is more than simply an improved version of the standard Google search engine. It’s a brand-new AI-powered search engine that promises tailored, conversational, and interactive results.

Instead of using keywords and links, Project Magi will analyze user queries and give suitable replies and ideas using NLP (natural language processing) and ML (machine learning).

A chat-like interface will allow users to communicate with the search engine as if they were conversing with a real person, much like Microsoft’s Bing AI powered by ChatGPT.

Google AI Chat bot-Project Magi

The search engine will provide users with the ability to ask follow-up questions, change their inquiries, and receive responses.

The project’s final objective is to make it possible to do actions like purchasing, scheduling, and completing automated chores without leaving the search interface.


As soon as next month, the project might go live for beta testers.

Over 160 full-time Google employees oversee the constant improvement of Google Search.

The new search engine is still in its early phases of development, with a team at work.

There is no confirmed release date, but it shows Google’s intent to transform the search process. Just as we had hoped for from Google.

What do you think of Google’s efforts in artificial intelligence?

Key Takeaways:

In summary, Google’s intelligent chatbot is replacing the traditional way of providing 10 results per page with rapid answers.

Notably, Google made this bold choice after Samsung threatened to switch to Microsoft Bing as the default search engine for their devices, a move that might have cost Google $3 billion in annual sales.

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