Le Max Pro Launch Date Announced at MWC 2016

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Le Max Pro the world’s first smartphone powered by Qualcomm Snapdragon 820 chipset to go on sale from 22nd February, 2016.

(Barcelona) LeEco, the global internet and technology giant, previously known as Letv, announced the sale of the world’s first smartphone powered by Qualcomm Snapdragon 820 chipset Le Max Pro on 22nd February at Mobile World Congress (MWC) 2016 in Barcelona. The new generation Super-phone is priced at approximately RMB 1,999 (INR 21,000).


The device was first revealed during the Consumer Electronics Show (CES) 2016 at Las Vegas in January. Le Max Pro, designed in state-of-the-art technology, runs on Android 6.0 Marshmallow system topped with LeEco’s eUI.

As the new generation of LeEco’s Super-phone, it sets three worldwide industry benchmarks—the first Android smartphone with Snapdragon 820 chipset, ultrasonic Sense ID fingerprint scanner, and 802.11ad connectivity.

Since Qualcomm released its Snapdragon 820 chipset last year, there were rumors about which manufacturer would be the first using this chipset and lead the industry. The launch of Le Max Pro puts the rumors to an end.

Le Max Pro shares many similarities with its predecessor, Le Max, which was launched in India early this year and started the open sale in India earlier this month. Its bezel-less, full metal uni-body design out of aircraft grade aluminum makes it solid and premium. It also has a screw-less industrial design, as well as the world’s first full-floating glass, which is a Sharp branded screen exclusively for LeEco.

le max pro front rear side view

As for the camera specs, Le Max Pro sports a 21MP rear-facing camera unit with Sony IMX230 Sensor, f/2.0 aperture, PDAF (Phase Detection Auto Focus) and dual ISP support. The 4MP unit up front is accompanied by 81.6-degree wide-angle lens with f/2.0 aperture.

As the Snapdragon 820 chipset is optimized for a perfect performance, Le Max Pro sores over 140,000 in Antutu, one of the most popular benchmarking apps on Android. The device also comes with 4GB RAM and UFS 2.0 flash storage, which is currently the fastest mobile storage technology available in the world.

After being showcased in CES 2016, Le Max Pro garnered heavy media attention and received a “Best of CES” award.

 Cormac Conroy, Vice President of Qualcomm, said that Qualcomm was honored and excited to establish cooperation with LeEco and both of the companies aimed to bring the most innovative and best experience to customers.

LeEco has speeded up its international expansion recently. The company witnessed three successful flash sales this month, with 220,000 (2.2 lacs) total orders received within 31 seconds, the shortest record of time, and an incredible record of 20,28,000 (20.2 lacs) registrations.

le max pro india

The company has also announced its global brand property LeEco Day in India on the e-commerce platform – Flipkart. This bigger-than-big shopping bonanza with Rs 8 crore worth of prizes and exciting offers is going to be held on February 25th (Thursday). It has been planned as an expression of gratitude to LeEco’s growing number of customers and loyal fan base in India.


About LeEco: 

LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs nearly 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.

With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world’s largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.