LAVA S12 sleek Android phone launched

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Lava Mobiles joined élite Android club by launching its first Android Smartphone Lava S12 , a stylish work phone with 3D interface & stunning looks.

The new Lava S12 is one of the sleeker Android phone in the market with just 1.3 cm thickness and has Amazing looks with Mattel leather back finishing.

Lava S12 is powered by a 600MHz processor by Qualcomm and runs on Android Froyo (2.2)OS. It features a 5 MP Camera, SRS Surround sound,supports 32GB expandable memory and a large 3.2-inch display with a 480 x 320 pixel resolution. The phone will offer best in class user experience as the capacitive touchscreen provides quick response and better accuracy.

According to Mr Arvind Jha, Director Lava International Ltd “At Lava Mobiles our mission is to bring great experiences to our users. The Android platform has the potential to help users do more with their mobile phone. We are working hard to build an eco-system together with application developers to create relevant innovative solutions”
“A fruit of Lava’s R&D in cooperation with its key Application development partners, S12 is the first step in knocking Lava Mobile’s entry in the smartphone segment. We aim to create best in class products that are not just technologically superior but are also designed keeping in mind the changing customer needs.” Says Mr Sunil Raina, Chief Marketing Officer, Lava International Limited.

Key Features of LAVA S12

  1. LAVA 3D User Interface
  2. Amazing Looks and just 1.3 cm thick
  3. Android 2.2 (Froyo) Operating system
  4. 600 MHz Qualcomm processor
  5. Proximity Sensors – Pocket Mode & Quiet ringer on gesture
  6. 3.2″ HVGA Capacitive Touch screen
  7. 5MP Camera with zoom.
  8. 21 pre-loaded applications
  9. SlideIT keyboard
  10. 3G, Wi-Fi, Bluetooth, Portable Wi-Fi hotspot.
  11. Supports 32GB expandable memory.
  12. 1300 mAh Battery
  13. Dimensions: 117 x 57.5 x 13.4 mm.

The phone has a smart outlook with rounded top & bottom edges that not only makes the phone comfortable to hold but it gives it a stylish curved look. The metallic silver finish on the hard keys and edges makes the phone stand out from the rest.

The UI transforms the home screen into a virtual 3D space and offers 16 customizable home screens, which can be modified by the user as per his requirements and interests. Fast switching between screens with a single gesture, unique smart folders and a rich set of animated 3D widgets, make the navigation simple and effective. Such an interface has not been seen on any phone in this price segment.

SlideIT keyboard option in LAVA S12 is an innovative keyboard solution that enables users to type by sliding fingers. This makes typing easier and faster over a touch device. As per Nissim Benbenisty from Dasur, the company behind this app – “Lava is the first Indian smart-phone to collaborate with Slide IT. This will give S12 users an innovative & fun-filled way to input text into their phones.”

Another attractive feature of Lava S 12 is it arrives with 21 pre-loaded applications.Other than the standard Google Apps, S 12  is loaded with several premium apps.

Key Applications in LAVA S12:

  1. Saavn
  2. Advanced Task Killer
  3. Office Suite (for PDF, MS Office 2010)
  4. TuneWiki
  5. Zenga TV – 1year free subscription
  6. MoneyControl
  7. Times of India
  8. SNS (Facebook, Twitter, Nimbuzz )

Lava S12 Price :

The S12 is priced at  Rs.9999 and will come with a free 2GB microSD card in the box. It will be available at all leading stores and e-commerce portals.

Update : The LAVA S12 can be bought online from for RS 8500.