Is Google a Monopoly?[Infographic]

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This infographic by franchise gator poses a question of whether Google is a Monopoly or are they just out-innovating other search engines.

The infographic shows the data of popular or key services from Google like Maps and the number of days took by Microsoft or bing to copy the features of Google search services.

 

It seems there is always news of antitrust claims surrounding Google. Over the past few years, the company was investigated by the FTC and European Union, among other groups. With its status as one of the most dominant tech companies in the world, it’s unlikely monopoly concerns will ever go away.

Although Google certainly has competition from smaller search engines like Blekko and DuckDuckGo, it’s an only large competitor is Bing. Bing has actively campaigned against Google by promoting anti-Google advertising (their Scroogled campaign) and filing several anti-competitive lawsuits against the company.

The Google/Bing rivalry is nothing new; the two companies have competed even before Microsoft rebranded their web search as Bing in 2009.

Given this history, we dug a little deeper into antitrust accusations to determine if Google is a monopoly or if they’re simply good at rolling out new features and keeping users engaged. Our research shows that Google is overwhelmingly the first to roll out new, innovative search features. It takes Bing (including its previous iterations MSN Search and Live Search), on average, 840 days to catch up to Google and implement the same features.

It’s easy to understand why Google still has such a large market share. The company is clearly the first mover with new ideas and improvements to the overall search experience, but does that mean Google is a monopoly? See the results for yourself.

Is Google a Monopoly

 

Innovation
Number of days it took bing to copy google’s features
Days

Authorship

Increased visibility when an author’s picture shows up with the search result when authorship is enabled.
653

Maps

Street view, satellite view, and multiple options for directions from points A to B. Street view can now take the user inside the building, if available.
298

Search + social integration

When a user is socially to a site or brand, that brand tends to have a higher search result.
352

Site links

Multiple, relevant links meant to help users navigate the site from the search result page.
385

Webmaster tools

Provides detailed reports and diagnostics about pages’ visibility.
439

Local search

Search results based on user location.
460

Scholar search

Use scholar search when searching for relevant work from professional societies, universities, and other academic publishers.
510

Broad match modifier

Allows sites to target more people searching for specific terms by widening the matching keywords.
616

Analytics

Detailed statistics of a site’s traffic, sources, and conversions and sales.
626

Desktop paid search management tool

Instead of making changes live, use this tool to edit ad campaigns while offline, then update when finished.
853

Flight search

Explore air travel options and plan trips directly from the search engine.
973

Search toolbar

The search bar is directly integrated with the browser’s toolbar.
1142

Product search

Internet marketplace interfaces with product queries. Search results show sites where product may be purchased.
1241

News search

Aggregation of headlines from news sources around the world.
2022

Paid search

Pay per click program where sites can create ad campaigns and choose keywords to target.
2025