Amazon India launches apparel category

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Today Amazon India has announced the launch of apparel or Clothing & Accessories category on its marketplace. Through this category Amazon is offering Men’s clothing, women’s clothing, Kids clothing and accessories.

In men’s clothing section, one can find Jeans, T-shirts,Shirts, Inner ware, Sleep & Lounge wear, where as in Women’s section you can shop for sarees, salwar suits,Kurtas and shop all ethnic wear.It also has a dedicated Women’s Intimate Apparel store, where you can shop from a wide range of Lingerie & other Intimate Apparel.

Amazon india Launches Denim Hangout




In kids clothing section, you can shop clothing for Girls & Boys from a wide range of Tops & Tees, Jeans, Dresses & Shorts or choose to shop by your favourite brands in kidswear like Petals , UCB kids, Disney, Barbie and many more. Finally through accessories section, you can complete your look with the best watches, fashion jewelery, handbags & clutches, sunglasses and much more.

I think with today’s addition, Amazon India now offers almost all products from books to cloths except pet items, I think it will be also added to the store very soon. According to Amazon India PR, the mens apparel category offers over 1500 styles in men’s denim wear and more than 1300 styles in men’s innerwear from popular Indian and international brands.

The Denim Hangout is a concept store that represents more than just the blue jeans. It encapsulates the evolution of this iconic attire that has gone beyond just the blue jeans and expanded over various types of clothing now referred to as ‘denim wear’ The Denim Hangout is designed to cater to various lifestyles that men choose to adopt in their world.

From rock star chic to corporate cool, brands like Levis, Pepe Jeans London, Lee, Wrangler, Jack & Jones, Lee Cooper, Newport etc. offer everything a man would need for his wardrobe. Denim shirts, jackets, waistcoats, conversational T-shirts, trendy leggings and accessories like wrist bands, belts, bags, shoes, wallets, caps and much more will soon be added to the store.

“The average number of denims a man has in his wardrobe is four. Chances are that they are all of the same fit, wash and style. Once they have decided a fit or wash tone that suits generally men refrain from stepping out of the familiar zone.
The resistance to change comes primarily from the lack of awareness of various options or the lack of knowledge of how to adopt these options to one’s needs. The Denim hangout at breaks down the elements of denim lifestyle and simplifies it for our customers,” says Vikas Purohit, Category Leader, Fashion, Amazon India