Mobile SEO, the latest buzzing doing the rounds of the SEO industry is the interest generated by Mobile search.Recent market surveys conducted by popular brands like Mobile Marketer in their reports have suggested that more than 30 percent of all Internet search queries come from mobile devices. It can be said therefore that mobile search is quickly moving from a state of obscurity to that of increased visibility and demand.
1. Understanding Audience behavior before building a mobile website
It is important for any mobile web developer to have a firsthand knowledge of the tastes and preferences of the audiences’ that the website is likely to cater. It is also a handy tip to know ways to attract and retain visitors to a website before proceeding to build one.
Developers can use Google Analytics to devote a section for organic mobile traffic and then find out the volume of hits to their website, devices used, hyper-linked pages visited the most and the keywords that are most popular. Thereafter, the content that is most popular with mobile users must be prioritized during the construction of the mobile website.
2. Increasing the visibility quotient of a website in mobile search results
Mobile website developers must research the frequency of visibility of their website on mobile search results and locate keywords and pages that are getting the maximum visibility. Google Webmaster Tools is a helpful app to identify the top queries and pages showing phone search queries or (SERPs) that help to identify contents that are required to be optimized for individual mobile websites.
3. Identifying popular keywords used by mobile search users
Identifying common search keywords used by mobile audiences is vital for mobile SEO marketers to increase traffic to their website. Keyword Tool from Google is a highly recommended mobile filter that locates the keywords mobile search users search from.
4. Avoid developing apps until the creation of a credible mobile website
Mobile SEO experts advise beginners not to create an app until the development of a convincing mobile web site. It is because mobile apps have limited reach and are visible in search results for app-specific keywords and the link parity for the app benefits app stores instead of the website that it was originally meant for.
5. Creating links with other mobile sites and desktop sites that discusses mobile content
Link parity is a classifying factor in mobile search, and not incorporating links within a website’s content would make it appear less authoritative and visible in search results. Listed below are some tactics for building links with other relevant mobile websites:
Linking up with mobile content increases awareness and initiates data reciprocation.Linking mobile versions of desktop websites is also a good ploy since it enables the linking website to direct traffic to the mobile version of a popular website.
Promote mobile content to mobile specific audience on mobile sites and in a mobile context by using mobile domain, QR or URL code (as applicable) in offline advertising as well.
Incorporating footer links to a desktop site is also a good option but developers should abstain from forcing viewers to view mobile content.
6. Enhancing social media profiles, images and other mobile content for mobile-specific keywords
Optimizing images helps linking them with Google goggles and other mobile visual search or amplified image search engines. Social networkers are often mobile nowadays, so enhancing these assets for the keywords that mobile users are employing to search for a specific content increases relevance for such content and could increase its visibility quotient due to the growing trend of social local mobile segment or (SoLoMo).
7. Create and adjust mobile applications before submitting them to Android Market
It is advisable to adjust mobile applications before submitting them to the online app stores since apps can be located in Google search results when users download apps through non-branded keywords,using improved variants of these keywords.
Mobile SEO experts suggest app developers to use ‘Chomp’ top search queries and search suggestions from Yahoo app stores to appreciate app store search
behavior and keywords. It is also advisable to abstain from using trans-coders like ‘Usablenet’ and other mobile solutions that doesn’t allow developers to customize things like changing domains (where the apps may be hosted) or indexing pages that may link two or more apps together.
It is equally important to find trustworthy information resources and periodically examine new best practices to confirm their efficiency. Since mobile search is still in the early stages of development, mobile content developers may fall prey to incorrect information supplied to them by so called ‘Mobile SEO’ experts.
However, this field is also making rapid strides and has made steady progress from the rudimentary stages of development in optimizing a ‘wap site’ to effectively marketing high-end gadgets like tablet, smartphones and feature phones in a span of a few short years.